Sisters Judith and Fabiola Álvarez were raised in a crafty family, with their mother actively encouraging them to create things with their hands ever since childhood. Two decades later, this resulted in Watermelon, a brand of decorative handicraft products for children.
Raised in Morelia, Michoacán, the sisters grew up around a family business centered on Mexican handicrafts, learning manual arts from their mother who encouraged them to explore their creativity, exposing them to different techniques and materials for the creation of their products.
This deep-set passion for design and handicraft is at the core of Watermelon, which started in 2013 and is now being led exclusively by Judith. Just like a watermelon, their products are colorful, sweet, and fresh, bringing playfulness to any child’s (or adult’s!) room.
Due to a deep-rooted love and respect for nature, plants and animals provide the biggest inspiration for Watermelon’s creations. Design and intricate detail are of the utmost importance to the founders which is why their products are a labor of love and require hours of work. Each of their creations is painstakingly hand-stitched and absolutely unique and is sure to steal hearts and evoke happy childhood memories!