Glowing in Marrakech
Meet Saida Kadiri, Founder of Marrakech's Coté Bougie's Fabulous Scented Candles
Saïda Kadiri knew no-one and was at loose ends when she moved to Marrakech with her husband and three children 17 years ago. The family had relocated after her spouse had been offered a position in the city, and Saida, who found herself with no social or professional network of her own, decided she was going to reinvent herself and follow a long-time passion for candle making. “I was always drawn to the world of design and I’ve always loved candles. Whenever I was home, a candle would be lit, spreading its warmth and gentle scent throughout the house.”
Saïda was born in Abidjan, Côte D’Ivoire, but when she was three years old her family returned to Morocco. She grew up in a traditional Muslim home in the thriving metropolis of Casablanca, “which is a bit like the Paris of Morocco,” Saïda says, “Casablanca inspires the creative within you, and as far back as I can recall, I’ve always wanted to create beautiful things”.
Saïda’s passion for candles is contagious and it has led her two sons, Omar and Faycal, to join the family business. The two had each pursued independent business careers outside of Morocco, but ultimately decided to return to Marrakech and work together with their mother on the continuous building and expansion of the brand that they grew up with.
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