Meet The Artisans
IDYR Design
Morocco
IDYR is a sustainable and ethical handmade accessories brand made in Morocco. Fusing traditional technique with modern fashion, the brand produces a range of leather goods and accessories that combine hand-woven scraps of fabric sourced in garment factories in Casablanca.
The company was founded by two young social entrepreneurs, Amal Kenzari and Fadwa Moussaif. The two met while participating in the “Boucharouette Eco-Creation” project which aims to empower women artisans, both socially and economically, and provides them with a framework that is respectful of their culture and way of life. After visiting and meeting with women in more than 20 villages in Casa-Mohammedia, where female talents have mastered the famous Boucharouite technique, the project finally took shape.
The brand’s mission is to revive and honor the art of Boucherouite- a traditional artisanal technique that has long been practiced by Amazigh women in the villages of the Atlas Mountains – and is devoted to both promoting an ethical, sustainable, and eco-friendly craftsmanship, as well as providing a dignified source of income for the community of women artisans who are the masterminds behind these exquisite and soulful creations.
Today, IDYR’s team consists of two head designers and an Atelier of eleven women artisans run by Khalti Milouda who trains each one of them as they hand-weave and knot their designs with manual spinning and traditional looms. And, one brave man, Youssef, a skilled and experienced leather craftsman who assembles all the pieces together.
IDYR, which means 'life' in the Amazigh language, symbolizes the desire to perpetuate the art of Boucharouit. But above all, the desire to leave a lasting positive impact on people's lives.
The company was founded by two young social entrepreneurs, Amal Kenzari and Fadwa Moussaif. The two met while participating in the “Boucharouette Eco-Creation” project which aims to empower women artisans, both socially and economically, and provides them with a framework that is respectful of their culture and way of life. After visiting and meeting with women in more than 20 villages in Casa-Mohammedia, where female talents have mastered the famous Boucharouite technique, the project finally took shape.
The brand’s mission is to revive and honor the art of Boucherouite- a traditional artisanal technique that has long been practiced by Amazigh women in the villages of the Atlas Mountains – and is devoted to both promoting an ethical, sustainable, and eco-friendly craftsmanship, as well as providing a dignified source of income for the community of women artisans who are the masterminds behind these exquisite and soulful creations.
Today, IDYR’s team consists of two head designers and an Atelier of eleven women artisans run by Khalti Milouda who trains each one of them as they hand-weave and knot their designs with manual spinning and traditional looms. And, one brave man, Youssef, a skilled and experienced leather craftsman who assembles all the pieces together.
IDYR, which means 'life' in the Amazigh language, symbolizes the desire to perpetuate the art of Boucharouit. But above all, the desire to leave a lasting positive impact on people's lives.
Featured collection
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Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00Raml Leather Waist Bag
IDYR DesignIDYR Design creates with an emphasis on artisanal craftsmanship and social consciousness. This RAML Black leather waist-bag detailed with multi-col...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00 -
Original price $195.00 - Original price $195.00Original price$195.00$195.00 - $195.00Current price $195.00Handmade Chain Strap Purse with Moroccan Weaving-M'Dina
IDYR DesignThe M'Dina bag pays tribute to the old medina of Casablanca, where old traditions meet modernity. This lovely bag is perfect for both day and night...
View full detailsOriginal price $195.00 - Original price $195.00Original price$195.00$195.00 - $195.00Current price $195.00 -
Original price $317.00 - Original price $317.00Original price$317.00$317.00 - $317.00Current price $317.00Oversized Handmade Leather Hand-Haboussbag with Moroccan Weaving
IDYR DesignNamed after Casablanca's first modern district, Les Habous, this delightful and oversized handbag is a lively representation of the bustling medina...
View full detailsOriginal price $317.00 - Original price $317.00Original price$317.00$317.00 - $317.00Current price $317.00 -
Original price $221.00 - Original price $221.00Original price$221.00$221.00 - $221.00Current price $221.00Kasr - Handmade Sleek Square Handbag with Moroccan Weaving
IDYR DesignKasr, or qasr, is the Arabic word for palace. This bag is inspired by the beauty of the Sahara Desert and takes its shape from ancient castles. Ide...
View full detailsOriginal price $221.00 - Original price $221.00Original price$221.00$221.00 - $221.00Current price $221.00 -
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