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Rim Biaz
Meet The Artisans

Rim Biaz

After a Bachelor’s degree at Istituto Marangoni Fashion School Paris followed by training at Central Saint Martins London, Rim Biaz settled back to Morocco in 2017 and founded her clothing brand: Rim Biaz The Brand.

Part of the new generation of applied designers in Morocco, Rim has crafted her own style, subtly blending contemporary trends and cultural heritage. Inspired by the ancestral know-how of embroideries and trimmings, Rim Biaz the Brand wants to share Moroccan craftsmanship with the world through their designs, which are enriched with the fluidity of modern cuts and patterns to make Moroccan clothing a staple of everyday feminine wardrobe.

The journey of these exclusive creations starts by selecting the best fabrics, then designing original pieces inspired by the cultural diversity of Morocco. The experienced hands of Moroccan artisans then braid each trimming (sfifa) and meticulously stitch the buttons (akaads) to each garment. Made only with the finest materials and techniques, all of Rim’s pieces are garments of quality, locally made by experienced Moroccan artisans and exclusively produced in limited edition.