Meet The Artisans

Khadija Bouchaqour founded Makramé Ahd in 2021 as a full-time student and mother to little princess Ahd, whom the brand is named after. Khadija’s love for macramé started at just 15 years old, when she began experimenting with the craft. And after years of self-taught practice, Khadija is now the proud founder of her own macramé brand.

Makramé Ahd is a workshop specializing in the creation of macramé art with a wide variety of textures, styles, and 100% natural materials. Using both classic macramé knots as well as various weaving techniques, these unique macramé designs will bring warmth and depth to your home.

Tadd’Art Collection was founded by Maria Tijani, an interior designer and architect inspired by her Amazigh origins. Tadd'Art, which means house in Amazigh, is a large table of inspiration around which ancestral knowledge and the energy of the youngest get to interact.

Tadd’art Collection cultivates a passion for ancestral and new things that pushes them to be authentic and innovative at the same time, through the techniques, materials, and colors used in the creation process.

Oumama and Naila, sisters in life and partners in this professional project, founded Oumaati at the beginning of 2022. After years of separate experiences in the field, Oumaati was launched to preserve Moroccan leather artisanship, while anchoring it resolutely in modernity using contemporary design techniques. All of Oumaati’s products are handcrafted in the family workshop with its head - Maati - Oumama and Naila’s father and mentor, masterfully orchestrating the making of all creations, drawing on 40 years of experience.

Luun Ceramics was founded in 2021 by Rabat-based sister duo Lina and Ghita Khaoulani, a PhD. candidate who is a lifelong artist/designer, and an Architect.  Their journey to bring their passion for things Handmade to life led them to experiment with clay as a base material. Combining inspirations from interior design and the world of emotions, they give free rein to their ability to fuse influences and techniques in creating each new piece, manufacturing in small batches. Luun’s pieces highlight the little things that make up our daily lives. 100% handmade, imperfections are part of the brand’s trademark characteristics.

It was destiny that brought Nathalie to Morocco over 16 years ago, where she’s since renovated three 18th-century buildings in Marrakech’s medina, transforming them into what is now Maison Anaroze Riad Marrakech.

Her interior design style is a mix of raw and authentic, using materials such as clay, wood, lime patinas, and plaster. By contrasting raw objects and materials with more fragile and well-worn materials, Maison Anaroze brings to life a timeless aesthetic that feels both centuries-old and contemporary.

Marrakech born and raised Soufiane Zaytoune started working with his hands at the very young age of 14 when helping out in his father’s garage. After designing and creating his own custom-made leather travel bag, Soufiane was surprised by the great interest shown in his work.

Inspired to continue his creative process as an artisan, Soufiane now creates marble, brass, and leather products with the aim of showcasing the great traditions of Moroccan craftsmanship with an added modern spin.

Architectural Designer Laila Benseddik worked several years in the design industry before deciding to pursue her dream of becoming a painter. With her project Soy Laila, today she is a self-taught artist primarily working on paper, canvas, and walls.

Her special technique consists of single-line drawings where she explores facial expressions, body movements, and femininity. Neither abstract nor realistic, she paints a colorful and intriguing world where the artist's imagination encourages the public to interpret their own emotions.

In 2015, leaving her demanding job in Finance, Badra Bengeloune took a leap of faith and created her fashion brand: Laly Marrakech. A refined, contemporary, and modern brand aiming to fuse modern lines with traditional Moroccan know-how.

Using only high-quality fabrics meticulously sourced in Italy, each garment and accessory is handmade in Morocco and embellished with embroidery and decorations hand-stitched by expert craftswomen, giving each piece a relaxed yet sophisticated look.

After a Bachelor’s degree at Istituto Marangoni Fashion School Paris followed by training at Central Saint Martins London, Rim Biaz settled back in Morocco in 2017 and founded her clothing brand: Rim Biaz The Brand.

Inspired by the ancestral know-how of embroideries and trimmings, Rim Biaz the Brand wants to share Moroccan craftsmanship with the world through their designs, which are enriched with the fluidity of modern cuts and patterns to make Moroccan garments universal and wearable on any occasion.

Karim Rouifi is a Moroccan visual artist hailing from one of the smallest towns in the north, called Ksar El Kebir. After starting out with acrylic on canvas, Karim incorporated graphic design and transitioned to a more minimal style, bringing sketches to the fore of his practice.

His line drawing prints are a real exploration of the human soul and each of them tells a story that the viewer can freely reinterpret and make his own.

Born and raised in Fez, Morocco, Mouna Fassi Fihri grew up feeding her imagination with magical stories from her family’s past and watching the masterful hands of artisans making beautiful wares in the dusty backstreets of Fez. Mouna’s particular aesthetic seamlessly blends traditional Berber materials and techniques with elements of modern interior decoration. Each one of Mouna’s pieces is absolutely unique, having been made entirely by hand using ethically sourced materials from around the Atlas region.

Che Dobbins, the jewelry designer of S|HE Archives, originally from California, found herself living quite the nomadic lifestyle, eventually finding herself in Morocco where she is based today. Che's fascination with jewelry began as a child exploring her mother's vast collection of ethnic jewelry which she had collected throughout her travels. Over the years Che has collected her own stories and experiences which she integrates into her designs. Che’s collection is brought to life in collaboration with a local master silver-smith in the south of Morocco.

Created by Wafae Zaoui, BillYadi is a Rabat-based brand that makes handmade leather accessories featuring beautiful hand-painted calligraphy decorations. Wafae’s aim is to preserve and renew the Moroccan artisanal heritage, by combinig several disciplines: design, painting, calligraphy, and leatherwork.

Proudly nourished by traditional Moroccan know-how but with a distinct nod to modern aesthetics, BillYadi’s creations are carefully handcrafted by Wafae herself, who has developed her leatherwork skills from best Moroccan master artisans.

Soufiane Aissouni, is a young and gifted Moroccan designer who represents the young generation of artisans in Morocco that are redefining the artisanal scene. With a deep respect for his routes and Moroccan traditional craftsmanship, he boldly ventures into new artistic terrain, developing his own distinct language that marries the old with the new.

Salah has been working in the markets of Marrakesh from childhood, helping to support his entire family. He is intimately familiar with all the top vendors in the market and has an incredible eye for finding one-of-a-kind quality items, such as rugs.

Today he also works closely with talented local artisans crafting unique custom-made items.

Hanane Zamani grew up in Marrakech in a multicultural environment bringing together Arabic, Berber, and French influences. Life took her on a whirlwind of adventures, traveling around the world immersing herself in local art and creation, before finally returning to her beloved home in Morocco. Inspired by her younger sister's artisanal work and her Moroccan heritage, Hanane set out to develop her own unique artisanal expression and style by incorporating traditional Zellige tile work into wooden pieces, creating a beautiful line of functional and unique home decor items.

IDYR is a sustainable and ethical handmade accessories brand, producing high quality leather goods that combine hand-woven scraps of fabric sourced in garment factories in Casablanca.

The company was founded by two young social entrepreneurs, Amal Kenzari and Fadwa Moussaif.

Danielle Donker, born in the Netherlands, spent her childhood collecting trinkets, imagining the wonders of the world. As an adult she set out to travel the vast expanses of Morocco, developing a strong passion for their craftsmanship and textile design, eventually settling in the Atlas Mountains. She spent the next three decades studying the art of Moroccan textiles, creating her exquisite and unique collection of restored vintage rugs and working closely with the local artisan community.

Nicole and Mohamad are a lovely Swiss-Moroccan couple who decided to build their home and life in Marrakech. The two own a beautiful and charming Riad hotel in the heart of the Medina. Nicole brings the modern European touch to the Riad, while Mohamed preserves the heritage and authenticity of the Moroccan culture. This cultural harmony makes Riad BE Marrakech a delightful oasis.

Samia always dreamt to contribute to the development of Moroccan Crafts, but it was during her travels that she realized that she was particularly drawn to the locally crafted jewelry in each of the countries she visited, as well as to their cultural symbolic meaning.

Yassin Habbani’s grandfather started the ceramics family business in Safi, the capital of Moroccan ceramics, having learned the trade from his father, and in turn passing on the knowledge to his son and grandson, Yassin.

From age 13, Yassin grew up in the midst of it all: selecting the clay, working in the workshop by himself or with the help of other master artisans, and creating beautiful designs in full respect of the Safiot tradition of pottery design.

Souad Laghssais had the initial idea for her brand of Amazigh-inspired clothing and accessories on a train journey from Marrakech to El Jadida four years ago.

Inspired by her childhood memories of Amazigh tattoos on her grandmother’s and aunties’ faces, arms, and hands, Rchima Design aims at preserving a fast-disappearing heritage and modernizing the ancient symbology of the Amazigh culture, by matching it to items of everyday use: tote bags, purses, t-shirts, sweaters, and more.

After an early career in Business & Innovation, Lamiae Skalli started to learn about jewelry making in Turkey and then in Fez, Morocco, studying metalsmithing with local master craftsmen. Lamiae was keen to break societal boundaries and disrupt labels, by going from a stable career in business to a creative, yet more uncertain one, as an artisan.

In Arabic, elhora means “a pure and authentic woman”. Lamiae chose this name for her brand to reflect the fact that Elhora Jewels was born to disrupt the jewelry industry in Morocco, traditionally seen as male.

A long-time lover of Moroccan handmade crafts, Asmaa started her brand Atelier Coppery to create aesthetically pleasing ceramic products that bring serenity and well-being to your interior decor.

In her studio in Marrakech, Morocco, she designs modern and minimalist pieces which local Moroccan artisans in the Marrakech medina bring to life, using their ancestral know-how in pairing high-quality ceramics with beautiful copper finishings.

Hailing from the Italian island of Sardinia, Antonella worked in Rome and Switzerland as a Product Manager for high-end fashion brand Fendi, until in 2019 she took a leap of faith and jumped ship to Morocco, where she worked in tourism.

She very soon fell in love with the local crafts and decided to put her experience in the fashion industry to good use, creating her brand IFULKKI that makes unique bags from repurposed vintage Berber rugs in collaboration with master artisans of the Marrakech Medina.

It all started with a family bet. Could DIY fanatic and Business school graduate Talha Benkhadda make a dinner table for a member of his family? The brief was simple: make art, not furniture. And so, after countless failures, Bolten Design was born.

Based in Marrakech, the company combines contemporary design and the manual work of highly qualified artisan craftsmen to create natural, hard-wearing and minimalist designs. Nature provides inspiration for Bolten: an unexpected combination of fine materials including wood, steel and brass.

Coming from a long line of carpet weavers of the Beni Ourain tribe, Amin Elouazzani spent his childhood surrounded by traditional rugs and the Berber women hand-weaving them. Nomad 33 was born out of Amin’s passion for his roots and heritage, and his eagerness to share them with the world.

Today, Amin’s team travels far and wide around Morocco to source the best vintage rugs directly from the makers, as well as working with them on bespoke designs, preserving heritage while modernizing centuries-old craftsmanship.

Hamimi is a brother and sister store located in the heart of Marrakesh.

Their unique designs embrace the old and the new, combining traditional materials and techniques with a contemporary twist.

Hamimi’s team of artisans consists of a group of local women who live in a village just outside of Marrakesh.

Côté Bougie is a family business, established by Saida in 2003, and later joined by her two sons, Omar and Faycal. The company creates locally produced scented candles planted in beautiful handmade ceramic pots, precisely and elegantly crafted by master artisans keeping with the highest standards of quality.

Rime Chafik was on a sabbatical year from her intense speech therapist career when she became interested in beauty and started learning all about organic skincare. She experimented with making products for her own use for a year and a half before she launched her brand Organic Hands.

Today, from her Casablanca-based lab, Rime makes a wide range of organic soap bars, shampoo bars, and serums to pamper your skin, revitalize your hair and nurture your soul.

Tunis-born architect and designer Sanaa Chaabi had an eclectic and international education that allowed her to blend her biggest passions - fashion design, architecture, and art - in her brand Reewaya once settled in Morocco.

Meaning tale in Arabic, Reewaya is an experimental collaboration where designer, tailors, and embroiderers test new materials, update ancestral techniques and craft contemporary clothing inspired by Moroccan culture, pieces of wearable art that look unique and tell a story

After a career in the fashion industry, Sophia Mikou established her brand in 2010 to bring Morocco into her customers’ everyday. Inspired by the light, smells, and beauty of the streets and houses, Sophia wants you to fall in love with Morocco’s heritage through her kaftans, capes, and kitchenware.

The fruit of a bountiful marriage between timeless oriental lines and ancestral handcrafted finishings, each of Sophia’s creations incorporate artisanal techniques pertaining to the best Moroccan know-how.