BE to BE

Nicole and Mohamad are a lovely Swiss-Moroccan couple who decided to build their home and life in Marrakech. The two own a beautiful and charming Riad hotel in the heart of the Medina. Nicole brings the modern European touch to the Riad, while Mohamed preserves the heritage and authenticity of the Moroccan culture. This cultural harmony makes Riad BE Marrakech a delightful oasis.

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Samia always dreamt to contribute to the development of Moroccan Crafts, but it was during her travels that she realized that she was particularly drawn to the locally crafted jewelry in each of the countries she visited, as well as to their cultural symbolic meaning.


In one of the villages she visited an elder woman offered her a beautiful pair of silver earrings and told her “You are one of us now, you’re just like my daughter!” As an echo to this meaningful experience, Yelli Jewels was born.

IDYR Design

IDYR is a sustainable and ethical handmade accessories brand, producing high quality leather goods that combine hand-woven scraps of fabric sourced in garment factories in Casablanca.


The company was founded by two young social entrepreneurs, Amal Kenzari and Fadwa Moussaif. The two met while participating in the “Boucharouette Eco-Creation” project which aims to empower women artisans, both socially and economically.

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Cote Bougie

Côté Bougie is a family business,  established by Saida in 2003, and later joined by her two sons, Omar and Faycal. The company creates locally produced scented candles planted in beautiful handmade ceramic pots, precisely and elegantly crafted by master artisans keeping with the  highest standards of quality.

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Fadwa Azhari Musk Studio

Fadwa Azhari, a visual artist from Casablanca, is the founder of Musk Studio. Fadwa grew up surrounded with islamic art in a family of Maallems (craftmasters in arabic) in artisanal sculpture and wood painting. Unfortunately, Fadwa never got to learn this craft because it wasn't considered suitable for girls, a fact that was incredibly frustrating for her.

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Maison Bagan

Coming Soon!

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Hamimi is a brother and sister store located in the heart of Marrakesh.

Their unique designs embrace the old and the new, combining traditional materials and techniques with a contemporary twist. 

Hamimi’s team of artisans consists of a group of local women who live in a village just outside of Marrakesh.

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Salah Eddine Zahouan

Salah has been working in the markets of Marrakesh from childhood, helping to support his entire family. He is intimately familiar with all the top vendors in the market and has an incredible eye for finding one-of-a-kind quality items, such as rugs.
Today he also works closely with talented local artisans crafting unique custom-made items.

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Soufiane Aissouni

Soufiane Aissouni, is a young and gifted Moroccan designer who represents the young generation of artisans in Morocco that are redefining the artisanal scene. With a deep respect for his routes and Moroccan traditional craftsmanship, he boldly ventures into new artistic terrain, developing his own distinct language that marries the old with the new.
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Rhita Benjelloun

Rhita Benjelloun was born in Bordeaux France to Moroccan parents, a diplomat and a doctor. The family moved back to Morocco when Rhita was six years old, and she spent her childhood in Rabat, soaking in Moroccan culture and Berber heritage.

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Zineb Bennani ZELART

Zineb Benanni, a mother of two boys, is a designer and a fearless entrepreneur.  Originally from Casablanca, she moved to Tangier with her family three years ago. Zineb started out her professional career as a floral designer, but when she moved to Casablanca, she decided to explore other artistic avenues. An encounter with a master Zelliage artisan at an art exhibition, inspired her to found Zelart.

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Zineb El-Kouhen

Zineb El-Kouhen is a captivating young Moroccan painter. She is the type of person you can spend hours talking to, glass of wine in hand, passionately discussing life, until morning hits you by surprise. She is clever and witty, deep and insightful - and has a perspective on things that makes you want to hear everything she has to say. The fact that she is a 33 years old artist with a visual disability, makes what she has to say about the way she sees things all the more compelling.

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