MEET THE PEOPLE BEHIND THE CREATIONS
Tamga Jewels is above all the story of a beautiful friendship between Fatima Zahra and Nisrine, two Moroccan women who bonded over their shared love for travel, adventure and jewelry.
From a long friendship to an entrepreneurial adventure, Tamga Jewels has developed as a high-end silver jewelry brand, producing Amazigh-inspired jewels using the finest silver worked by the most able craftsmen in Tiznit, the Moroccan capital of silver in the south of the country.
Souad Laghssais had the initial idea for her brand of Amazigh-inspired clothing and accessories on a train journey from Marrakech to El Jadida four years ago.
Inspired by her childhood memories of Amazigh tattoos on her grandmother’s and aunties’ faces, arms, and hands, Rchima Design aims at preserving a fast-disappearing heritage and modernizing the ancient symbology of the Amazigh culture, by matching it to items of everyday use: tote bags, purses, t-shirts, sweaters, and more.
Côté Bougie is a family business, established by Saida in 2003, and later joined by her two sons, Omar and Faycal. The company creates locally produced scented candles planted in beautiful handmade ceramic pots, precisely and elegantly crafted by master artisans keeping with the highest standards of quality.
After an early career in Business & Innovation, Lamiae Skalli started to learn about jewelry making in Turkey and then in Fez, Morocco, studying metalsmithing with local master craftsmen. Lamiae was keen to break societal boundaries and disrupt labels, by going from a stable career in business to a creative, yet more uncertain one, as an artisan.
In Arabic, elhora means “a pure and authentic woman”. Lamiae chose this name for her brand to reflect the fact that Elhora Jewels was born to disrupt the jewelry industry in Morocco, traditionally seen as male.
Samia always dreamt to contribute to the development of Moroccan Crafts, but it was during her travels that she realized that she was particularly drawn to the locally crafted jewelry in each of the countries she visited, as well as to their cultural symbolic meaning.
BE to BE
Nicole and Mohamad are a lovely Swiss-Moroccan couple who decided to build their home and life in Marrakech. The two own a beautiful and charming Riad hotel in the heart of the Medina. Nicole brings the modern European touch to the Riad, while Mohamed preserves the heritage and authenticity of the Moroccan culture. This cultural harmony makes Riad BE Marrakech a delightful oasis.
Danielle Donker, born in the Netherlands, spent her childhood collecting trinkets, imagining the wonders of the world. As an adult she set out to travel the vast expanses of Morocco, developing a strong passion for their craftsmanship and textile design, eventually settling in the Atlas Mountains. She spent the next three decades studying the art of Moroccan textiles, creating her exquisite and unique collection of restored vintage rugs and working closely with the local artisan community.
Hailing from the Italian island of Sardinia, Antonella worked in Rome and Switzerland as a Product Manager for high-end fashion brand Fendi, until in 2019 she took a leap of faith and jumped ship to Morocco, where she worked in tourism.
She very soon fell in love with the local crafts and decided to put her experience in the fashion industry to good use, creating her brand IFULKKI that makes unique bags from vintage Berber carpets in collaboration with master artisans of the Marrakech Medina.
IDYR is a sustainable and ethical handmade accessories brand, producing high quality leather goods that combine hand-woven scraps of fabric sourced in garment factories in Casablanca.
The company was founded by two young social entrepreneurs, Amal Kenzari and Fadwa Moussaif.
Fadwa Azhari Musk Studio
Fadwa Azhari, a visual artist from Casablanca, is the founder of Musk Studio. Fadwa grew up surrounded with islamic art in a family of Maallems (craftmasters in arabic) in artisanal sculpture and wood painting. Unfortunately, Fadwa never got to learn this craft because it wasn't considered suitable for girls.
Hanane Zamani grew up in Marrakech in a multicultural environment bringing together Arabic, Berber, and French influences. Life took her on a whirlwind of adventures, traveling around the world immersing herself in local art and creation, before finally returning to her beloved home in Morocco. Inspired by her younger sister's artisanal work and her Moroccan heritage, Hanane set out to develop her own unique artisanal expression and style by incorporating traditional Zellige tile work into wooden pieces, creating a beautiful line of functional and unique home decor items.
El Mokri Studio
Anbar El Mokri is an abstract painter based between Casablanca and Marrakech. Anbar started painting vases during the quarantine as a means to support local artisans whose income was hurt by the pandemic. She integrates her paintings into their ceramic work, creating unique and colorful vases, each of them one-of-a-kind.
Hamimi is a brother and sister store located in the heart of Marrakesh.
Their unique designs embrace the old and the new, combining traditional materials and techniques with a contemporary twist.
Hamimi’s team of artisans consists of a group of local women who live in a village just outside of Marrakesh.
Salah Eddine Zahouan
Salah has been working in the markets of Marrakesh from childhood, helping to support his entire family. He is intimately familiar with all the top vendors in the market and has an incredible eye for finding one-of-a-kind quality items, such as rugs.
Today he also works closely with talented local artisans crafting unique custom-made items.
Soufiane Aissouni, is a young and gifted Moroccan designer who represents the young generation of artisans in Morocco that are redefining the artisanal scene. With a deep respect for his routes and Moroccan traditional craftsmanship, he boldly ventures into new artistic terrain, developing his own distinct language that marries the old with the new.
Created by Wafae Zaoui, BillYadi is a Rabat-based brand that makes handmade leather accessories featuring beautiful hand-painted calligraphy decorations. Wafae’s aim is to preserve and renew the Moroccan artisanal heritage, by combinig several disciplines: design, painting, calligraphy, and leatherwork.
Proudly nourished by traditional Moroccan know-how but with a distinct nod to modern aesthetics, BillYadi’s creations are carefully handcrafted by Wafae herself, who has developed her leatherwork skills from best Moroccan master artisans.
Zineb Bennani ZELART
Zineb Benanni is a designer and a fearless entrepreneur. Originally from Casablanca, she moved to Tangier with her family three years ago. Zineb started out her professional career as a floral designer, but when she moved to Casablanca, she decided to explore other artistic avenues. An encounter with a master Zelliage artisan at an art exhibition, inspired her to found Zelart.
Zineb El-Kouhen is a captivating young Moroccan painter. She is the type of person you can spend hours talking to, glass of wine in hand, passionately discussing life, until morning hits you by surprise. As a 33 year-old artist with a visual disability, she has a perspective on things that makes you want to hear everything she has to say.
Coming from a long line of carpet weavers of the Beni Ourain tribe, Amin Elouazzani spent his childhood surrounded by traditional rugs and the Berber women hand-weaving them. Nomad 33 was born out of Amin’s passion for his roots and heritage, and his eagerness to share them with the world.
Today, Amin’s team travels far and wide around Morocco to source the best vintage rugs directly from the makers, as well as working with them on bespoke designs, preserving heritage while modernizing centuries-old craftsmanship.
Che Dobbins, the jewelry designer of S|HE Archives, originally from California, found herself living quite the nomadic lifestyle, eventually finding herself in Morocco where she is based today. Che's fascination with jewelry began as a child exploring her mother's vast collection of ethnic jewelry which she had collected throughout her travels. Over the years Che has collected her own stories and experiences which she integrates into her designs. Che’s collection is brought to life in collaboration with a local master silver-smith in the south of Morocco.
Mouna Fassi Fihri
Born and raised in Fez, Morocco, Mouna Fassi Fihri grew up feeding her imagination with magical stories from her family’s past and watching the masterful hands of artisans making beautiful wares in the dusty backstreets of Fez. Mouna’s particular aesthetic seamlessly blends traditional Berber materials and techniques with elements of modern interior decoration. Each one of Mouna’s pieces is absolutely unique, having been made entirely by hand using ethically sourced materials from around the Atlas region.
Khawla and Aya Laraki are a brilliant and innovative young Moroccan duo who set out to reinvent Morocco’s most renowned form of craft: leather making. The two joined a social entrepreneurship program while at university where they explored different ways of positively impacting Moroccan society. Their exploration led them to founding Cuimer, a brand of environmentally and socially responsible, high-end, handmade leather goods. What makes their story so exceptional is that their leather is sourced from marine life, previously destined to waste.
Moroccan designer Ghita Tagmouti was brought up in an artistic family, with her grandfather teaching her to knit while her mother exposed her to all things handicrafts. After a Master’s in Product Design, she decided to fuse her passions for design and craftsmanship, creating her brand Artizainer Design in Casablanca.
As passionate about crafts as she is about learning, Ghita is constantly expanding her work with new techniques, which today include woodwork, embroidery, resin, and more. Her work is an explosion of creativity and elegant playfulness.