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by Reewaya - Morocco

Bouja Wool Shawl

Original price $175.00 - Original price $175.00
Original price
$175.00 - $175.00
Current price $175.00
Or 4 payments of $43.75 with or up to 36 payments with

The exquisite Bouja Wool Shawl is hand-embroidered and beaded exclusively by hand by expert artisans in Morocco. The pure wool is soft to the touch and enriched by the beautifully embroidered design which is far from being just decorative, tells a story and helps convey the rich cultural landscape of Moroccan rural communities.

Part of Reewaya's Jeblia collection, the design on the shawl is inspired by a local Bedouin figure of a woman who lives in the Riff, the northern mountain of Tétouan in the north of Morocco. Starting from any inspiration - a landscape, an anecdote, a scenario - lead designer Sanaa designs the Jeblia in different contexts, from her native mountains to the skyscrapers of NYC, before expert artisan women embroider, paint or bead the design on the piece of clothing. In this shawl, Jeblia is figured sitting around a fireplace, surrounded by examples of local architecture, making the shawl a beautiful representation of a whole culture.

100% Wool

98.42"/19.68" (250cm/50cm)
1.76lb. (798.32g)



  • Unique size.

Please note, this item is made to order and will take 3 days to create. Once it is ready it will be delivered to you within 10-14 business days.

Free shipping on all orders over $100! Shipping time is up to 14 business days.
For made to order items, please check the lead time on the product page.

If for any reason, you are unhappy with the item you ordered, you have 14 days to return or exchange it, as long as it is unused and is in perfect condition. Return shipping is free for orders above $100, and at the customer’s expense for orders below $100.
See the full shipping and return policy here.
You can reach our customer support team by email at:

  • Dry cleaning.
  • Reewaya

    Tunis-born architect and designer Sanaa Chaabi had an eclectic and international education that allowed her to blend her biggest passions - fashion design, architecture, and art - in her brand Reewaya once settled in Morocco.

    Meaning tale in Arabic, Reewaya is an experimental collaboration where designer, tailors, and embroiderers test new materials, update ancestral techniques and craft contemporary clothing inspired by Moroccan culture, pieces of wearable art that look unique and tell a story
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